Are you trying to become a full time musician? Then there’s only two things on your mind – making music and making money. Now a lot of other websites will talk to you about the making music part. But we’re here to shed some light on the making money part.
Some people say it’s harder now to make money in the music business because there are so many different ways to get music for free that no one wants to pay for the music anymore. But that’s not exactly the full story. Sure no one buys CDs anymore, but you know what people will pay for? An amazing experience or to feel like they’re a part of your brand as a music artist.
So how do you build your brand and experience? Well the experience has a lot to do with your live shows. The other side though – building a brand – can be done on the internet. And that’s what we’re here to talk about. It’s all about promoting your music. You need to be able to effectively market your music online. And nowadays marketing your music online means getting as many eyes/ears on your music and videos as possible.
How’s that done? Well there are actually a ton of different ways, but most up and coming music artists (i.e. rappers and singers) simply spam their soundcloud and youtube links on other social media platforms like Facebook and Twitter. And then they have the audacity to call it marketing their music. WRONG. It’s not marketing, and it’s probably annoying people enough that they’ll never become fans of that artist.
So if you really want to build a following you have to be sure that you’re marketing your music in the best way possible, not annoying potential fans. How do you do that? Glad you asked. The first thing you want to do is to learn all you can about music marketing. After that learn some more.
And then when you’re done learning that, learn something else. Marketing and promoting your music is a full time gig in itself, so expect to be working two jobs while also doing your day job if you really want to make it in music. You have to be willing to put in the work. But if you’re steady and you actually put in the effort to create and promote your music you can definitely build up a following that will help you survive off your music.